Love Joule, a colorful new bar in the Shibuya district of Tokyo, is the first “love and sex bar dedicated to women.”
According to the Tokyo Reporter, the wall behind the counter is adorned with dozens of colorful sex toys.
Megumi Nakagawa, the bar’s proprietor, explains that typically a bar will have bottles of alcohol lining the wall. The appearance of vibrators, however, provides women with more confidence in speaking about spanking.
“Once they take a seat, customers are able to experience a pleasant place in which they can openly discuss masturbation,” Nakagawa said.
“Since most people view female masturbation as something of a mystery or taboo, it is not a usual topic at typical bars,” she added.
Nakagawa describes the atmosphere at Bar Joule as “fashionable and sexy in a different kind of space” perfect for girls-only discussions or a date.”
Customers include women from the commercial sex (fuzoku) industry and adult video (AV) actresses.